When you go to a meeting, trade show or conference, it’s possible you will be given a mess of business cards. (That’s a very technical term signifying quite a large stack.) And while we all spend a fortune having our business cards printed, we really don’t want to keep hundreds that belong to other people. I was so pleased when Patrick from the Simulcast recommended CardMunch while we were at CTIA.

CardMunch is different from some of the other business card scanners available in that it [is from] integrates with LinkedIn. The basic premise of CardMunch is that you use the app to take a photo of someone’s business card. The information is then scanned and returned to your device as a contact.

By turning your device to landscape, you will see all the cards you’ve “munched.” It would be nice, if you could zoom in on the card from this view – especially when viewing on an iPhone rather than an iPad. Those business cards are small to start with, and can get even smaller.

When you view your cards this way, you can tap on them and flip them over to view the information that has been imported. It would make sense that tapping again would return you to the business card view, but in order to do that, you must tap outside of the contact view. Either way, it’s nice to be able to see the whole card.

If the scan doesn’t come through with any errors, you have the opportunity to correct/edit it at any time. Once a card has been “munched,” you have all the contact information inside the app.

Now here’s where CardMunch shines. If this person has a LinkedIn profile, all his information from there is also added to your new contact, including photo and and all profile information. It’s quite clever, and you can connect with them on LinkedIn in a single click. You then have the option of sending the person a message through LinkedIn, or adding them to your device’s contacts.

There is an email icon, but clicking on it brings up a prewritten message offering your LinkedIn profile. Great if you either don’t have them on LinkedIn already, or if you do actually want to exchange LinkedIn profiles. (I don’t always want to connect with everyone on LinkedIn.) If you just wanted to send them an email from their contact card – you’ll have to delete what appears.




It’s really nice after coming back from a large trade show where you’ve collected dozens of business cards, to be able to have them all collected in one place where you can easily sort through them and make notes, reminding yourself who was who and which ones you need to get back to.

You can view them by name, or group them by company. At the top you’ll see any cards that were “munched” but not properly digested. Some may need to be resubmitted, but I’ve had very few that didn’t come out perfect the first time.

Since it is a LinkedIn product, it’s self-syncing. That means that if you munch your cards on your iPhone, you can view them later on your iPad, or vice versa. This kind of feature is becoming more and more important as we use multiple devices depending on mobility.

For a free app, CardMunch’s performance is outstanding. If you ever get business cards, you should download it from iTunes now.